Fast Facts

 

HISTORICAL

  • Barbie’s full name is Barbara Millicent Roberts.
  • Barbie was named after Ruth Handler’s daughter, Barbara. Her son was Kenneth.
  • She is from (fictional) Willows, Wisconsin where she attended High School.
  • Barbie doll’s official birthday is March 9, 1959 – the exact date she was unveiled to the toy industry during New York Toy Fair.
  • Barbie first appeared in the now-famous black-and-white striped swimsuit.
  • Barbie was joined by boyfriend Ken in 1961.
  • The first Barbie doll was sold for $3.00.
  • Barbie’s first commercial aired during Mikey Mouse Club in 1959.
  • Barbie doll’s signature color is Barbie™ Pink (PMS 219).
  • Barbie doll stands 11.5 inches tall.
  • The best-selling Barbie doll ever was 1992 Totally Hair™ doll, with hair from the top of her head to her toes.
  • In 1968, the first black doll was introduced to the line.

CAREERS

  • Barbie doll has had over 200 inspirational careers including astronaut, robotics engineer, journalist and entrepreneur to name a few.
  • Barbie traveled into space in 1965, four years before man walked on the moon
  • Although she has never won an election, Barbie® has run for president 6 times since 1992. In 2016, she ran on the first all-female ticket.  
  • In the 1970s, Barbie saved lives in the operating room as a Surgeon, at a time when few women were applying to medical school.
  • In the 1980s she took to the boardroom as “Day to Night” CEO Barbie, just as women began to break into the C-suite.
  • In the 1990s, Barbie ran for President, before any female candidate ever made it onto the presidential ballot.
  • In the 2000s, with only 24% of today’s STEM careers held by women, Barbie has been a Computer Engineer, Video Game Developer, Mars Explorer and Robotics Engineer, just to name a few.

ICON

  • It takes a professional staff of top fashion designers, makeup artists and the most elite couturiers – more than 100 people in all – to create a Barbie doll and her fashions.
  • Barbie® has been a muse to many artists over the past six decades – including Andy Warhol and Peter Max.
  • Twiggy was the first celebrity to have a doll in her likeness.
  • Oscar de la Renta was the first designer collaboration in the 1980s.
  • The #1 honor from the Barbie brand is to be immortalized in plastic. The brand has honored role models from ages 6-99.
  • In 2014, Jeremy Scott’s Moschino show was inspired by Barbie, complete with her dream wardrobe.
  • In 1997, the hit song “Barbie Girl” by Aqua came on the scene.
  • Barbie has fans of all ages. The National Barbie Doll Collectors Convention has been driven by doll clubs across the country for over 25 years.

 

POWER

  • Barbie is the most popular fashion doll ever produced and the No. 1 fashion doll property in the US.
  • Barbie’s DreamHouse is sold every 2 minutes and was first introduced in 1962.
  • Barbie is the most diverse fashion doll on the market.
  • There are more than 100 dolls sold every minute, with a total of 58 million sold annually.  
  • Barbie is sold in 150 countries worldwide.
  • Barbie has products in 45 categories, including food, fitness and clothing.
  • The brand has over 99% brand awareness globally.
  • Barbie’s YouTube channel has over 5 million subscribers, making Barbie the #1 girls brand on YouTube
  • Barbie has a powerful social media presence with over 14 million fans on Facebook, 263,000 followers on Twitter and over 1.2 million followers on Instagram (@Barbie).

CONTENT

  • Barbie has over 30 entertainment titles released to date.
  • More than 151 million minutes of content has been watched on Barbie’s YouTube.  
  • Barbie has a powerful social media presence with over 14 million fans on Facebook, 263,000 followers on Twitter and over 1.2 million followers on Instagram (@Barbie).
  • @barbiestyle launched in 2014 and quickly reached 1.9 million followers – it is one of the fastest growing fashion Instagram channels to date.
  • In 2015, Barbie launched her first video blog (vlog) on YouTube which propelled the channel to be the #1 girls brand on YouTube.
  • There is over 18 billion minutes of Barbie user generated content each year.