2017

Barbie Honors People Magazine's "World's Greatest Dads" Jerry O'Connell and Mario Lopez with One-of-a-Kind Dolls

Feb 16, 2017

Program Highlights the Important Role of Dad Shown Through #DadsWhoPlayBarbie Campaign EL SEGUNDO, Calif., February 15, 2017 – To amplify the Barbie brand’s #DadsWhoPlayBarbie...

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Mattel Focuses on Dad with New Campaign

Jan 23, 2017

Short Film Developed in Partnership with BBDO San Francisco Rearticulates How Barbie Inspires Girls’ Imaginations Through the Eyes of Dad EL SEGUNDO, Calif., Jan. 23, 2017 – Today, Mattel,...

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