2017

Barbie® is Christian Siriano's Latest Muse in One-of-a-Kind Collection Highlighting Body Diversity

Sep 19, 2017

Siriano Recreates His Iconic Red Carpet Looks for all Four Body Types Found in the Barbie Fashionistas Line EL SEGUNDO, CA, Sept. 19, 2017 – Christian Siriano, top fashion designer...

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Barbie® Brand Reveals Most Diverse Ken® Lineup To Date

Jun 20, 2017

Expanded Fashionistas Line Offers New Body Types for Ken and Added Barbie Styles El Segundo, CA/June 20, 2017 – Today Barbie® announced the expansion of its Fashionistas® line with...

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Barbie Honors People Magazine's "World's Greatest Dads" Jerry O'Connell and Mario Lopez with One-of-a-Kind Dolls

Feb 16, 2017

Program Highlights the Important Role of Dad Shown Through #DadsWhoPlayBarbie Campaign EL SEGUNDO, Calif., February 15, 2017 – To amplify the Barbie brand’s #DadsWhoPlayBarbie...

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Mattel Focuses on Dad with New Campaign

Jan 23, 2017

Short Film Developed in Partnership with BBDO San Francisco Rearticulates How Barbie Inspires Girls’ Imaginations Through the Eyes of Dad EL SEGUNDO, Calif., Jan. 23, 2017 – Today, Mattel,...

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