Barbie and Crayola Partner on New Product Line

Nov 17, 2017

Further Inspiring Imagination and Creativity, Two Legendary Brands Come Together to Create the Most Customizable Fashion Play Experience on the Market EL SEGUNDO, CA and EASTON, PA (November 15,...

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Barbie Honors Ibtihaj Muhammad with One-of-a-Kind Doll at Glamour Women of the Year Summit

Nov 13, 2017

Showing Girls They Can Be Anything, Barbie Celebrates Muhammad as Latest Shero EL SEGUNDO, Calif., November 13, 2017 – Today, Mattel honors Ibtihaj Muhammad, the first American Olympian...

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Barbie® is Christian Siriano's Latest Muse in One-of-a-Kind Collection Highlighting Body Diversity

Sep 19, 2017

Siriano Recreates His Iconic Red Carpet Looks for all Four Body Types Found in the Barbie Fashionistas Line EL SEGUNDO, CA, Sept. 19, 2017 – Christian Siriano, top fashion designer...

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Barbie® Brand Reveals Most Diverse Ken® Lineup To Date

Jun 20, 2017

Expanded Fashionistas Line Offers New Body Types for Ken and Added Barbie Styles El Segundo, CA/June 20, 2017 – Today Barbie® announced the expansion of its Fashionistas® line with...

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Barbie Honors People Magazine's "World's Greatest Dads" Jerry O'Connell and Mario Lopez with One-of-a-Kind Dolls

Feb 16, 2017

Program Highlights the Important Role of Dad Shown Through #DadsWhoPlayBarbie Campaign EL SEGUNDO, Calif., February 15, 2017 – To amplify the Barbie brand’s #DadsWhoPlayBarbie...

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Mattel Focuses on Dad with New Campaign

Jan 23, 2017

Short Film Developed in Partnership with BBDO San Francisco Rearticulates How Barbie Inspires Girls’ Imaginations Through the Eyes of Dad EL SEGUNDO, Calif., Jan. 23, 2017 – Today, Mattel,...

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