2022

Boss Beauties and Barbie Announce Second Global Campaign to Suport and Empower the Next Generation of women and Girls on International Day of the Girl

Oct 11, 2022

This Announcement Marks The Second Partnership For The Women-Led Company And Girl Empowerment Brand, Barbie, Further Solidifying Their Joint Commitment To Inspire The Next Generation Of Women Leaders...

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One Giant Leap for Dollkind: Barbie Explores New Frontier in First Trip to Space

Apr 14, 2022

In a collaboration with the International Space Station U.S. National Laboratory titled Mission DreamStar, Mattel sends two Barbie® dolls to space to encourage girls to pursue careers in STEM   EL...

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Barbie® Celebrates International Women’s Day with Global Campaign to Inspire the Next Generation of Female Leaders

Mar 02, 2022

Supporting Multi-Year Commitment to Close the Dream Gap, Brand Announces New Lineup of Global Role Models, Latest Research on the Dream Gap, Partnership with Inspiring Girls International and More   EL...

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Latest Findings: Doll Play Prompts Children to Talk About Others' Thoughts and Emotions

Feb 08, 2022

• Year two of the study builds on long-term research from Cardiff University neuroscientists exploring the impact of doll play on children, commissioned by Barbie® • In year one of...

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Barbie Dreamhouse™ Celebrates 60 Years of Giving Dreams a Home™ with Habitat for Humanity Collaboration

Feb 03, 2022

Brand announces 60th anniversary celebrations for iconic property with global collaboration with Habitat for Humanity International   EL SEGUNDO, Calif., February 3, 2022 – Today,...

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Barbie® and Fashion House Balmain Collaborate on a New Ready-to-Wear and Accessories Collection, Along with a Series of Exclusive NFTs

Jan 06, 2022

  The partnership includes three one-of-a-kind Barbie x Balmain NFTs that will be sold at auction through Mattel Creations. Each will come with a unique doll-sized Barbie x Balmain look, uniting...

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