As one of the most recognizable figures across the globe in pop culture, the Barbie brand has always been about the stories we inspire and the stories we share. With best-in-class talent like Greta Gerwig and Margot Robbie bringing their Barbie story to life, outdated stereotypes were further demolished, with the storyline deepening our relevance and emotional connection to fans. As a global cultural touchstone that continues to unite people across generations, we used this moment as a catalyst for change to deepen our impact. In the movie, we see Barbie, who lives in Barbie Land and then a story happens. Just like in real-life, where Barbie lives in Barbie Land, a child picks her up and then a story happens.