2017
Barbie and Crayola Partner on New Product Line
Nov 17, 2017
Further Inspiring Imagination and Creativity, Two Legendary Brands Come Together to Create the Most Customizable Fashion Play Experience on the Market EL SEGUNDO, CA and EASTON, PA (November 15,...
Barbie Honors Ibtihaj Muhammad with One-of-a-Kind Doll at Glamour Women of the Year Summit
Nov 13, 2017
Showing Girls They Can Be Anything, Barbie Celebrates Muhammad as Latest Shero EL SEGUNDO, Calif., November 13, 2017 – Today, Mattel honors Ibtihaj Muhammad, the first American Olympian...
Barbie® is Christian Siriano's Latest Muse in One-of-a-Kind Collection Highlighting Body Diversity
Sep 19, 2017
Siriano Recreates His Iconic Red Carpet Looks for all Four Body Types Found in the Barbie Fashionistas Line EL SEGUNDO, CA, Sept. 19, 2017 – Christian Siriano, top fashion designer...
Barbie® Brand Reveals Most Diverse Ken® Lineup To Date
Jun 20, 2017
Expanded Fashionistas Line Offers New Body Types for Ken and Added Barbie Styles El Segundo, CA/June 20, 2017 – Today Barbie® announced the expansion of its Fashionistas® line with...
Barbie Honors People Magazine's "World's Greatest Dads" Jerry O'Connell and Mario Lopez with One-of-a-Kind Dolls
Feb 16, 2017
Program Highlights the Important Role of Dad Shown Through #DadsWhoPlayBarbie Campaign EL SEGUNDO, Calif., February 15, 2017 – To amplify the Barbie brand’s #DadsWhoPlayBarbie...
Mattel Focuses on Dad with New Campaign
Jan 23, 2017
Short Film Developed in Partnership with BBDO San Francisco Rearticulates How Barbie Inspires Girls’ Imaginations Through the Eyes of Dad EL SEGUNDO, Calif., Jan. 23, 2017 – Today, Mattel,...