2023
New Findings: Multi-year Scientific Study Reveals Playing With Dolls Allows Children to Develop and Practice Social Skills Regardless of the Neurodevelopmental Profile
Sep 28, 2023
· The latest peer-reviewed findings from the third year of the study from Cardiff University suggest that doll play could be a beneficial playtime experience...
Mattel Announces New Product Collection to Celebrate the Upcoming Movie, Barbie™
Jun 01, 2023
New line features over half a dozen iconic Barbie® and Ken® looks inspired by the hugely anticipated feature film coming to theaters only July 21st EL SEGUNDO, Calif., June 1,...
Boss Beauties and Barbie® Launch Virtual Collectibles Honoring Over 250 Careers in the Barbie Line
May 09, 2023
The collection celebrates 250+ Barbie careers with virtual collectibles and perks that demonstrate You Can Be Anything. NEW YORK, NY (May 9th, 2023) – Today, Mattel Inc’s (NASDAQ: MAT)...
Barbie® Introduces Its First Doll with Down Syndrome, Further Increasing Representation in the Toy Aisle
Apr 25, 2023
Released as part of this year’s global Barbie Fashionistas lineup to allow even more children to find a Barbie doll that represents them EL SEGUNDO, Calif., April 25th, 2023 – Mattel,...
Barbie® Celebrates International Women’s Day by Encouraging More Girls to See Themselves in STEM
Mar 07, 2023
Barbie recognizes seven female leaders in STEM from across the globe as part of the brand’s long-term commitment to helping girls realize their limitless potential EL SEGUNDO, Calif., March...