Barbie™ The Dreamhouse® Experience Fact Sheet

Barbie™ The Dreamhouse® Experience (www.barbiedreamhouse.com) is an interactive installation opening May 6th, 2013 at Sawgrass Mills in Sunrise, Florida. Barbie™ The Dreamhouse Experience brings the iconic Barbie™ Dreamhouse® toy to real life for fans of all ages. With interactive and personalized touches, guests will have the opportunity to discover different rooms, living areas and to explore the 10,000 square feet of this larger-than-life version of Barbie® doll’s Dreamhouse® for a one-of-a-kind branded experience.
Barbie™ The Dreamhouse Experience will include:

• Elevators
• Living Room
• Bedroom
• Closet
• Bathroom
• Kitchen
• Balcony
• Entertainment Room
• Dolls and memorabilia

In each room, guests will be delighted by surprises and interactive activities relating to the room including the chance to digitally ‘try on’ fashions from Barbie® doll’s dream closet. Guests will be ‘transported’ to each floor of the house via an elevator inspired by the iconic Barbie® Dreamhouse® elevator.

Barbie™ The Dreamhouse Experience will display more than 350 Barbie® dolls and other classic Barbie® memorabilia.

Barbie™ The Dreamhouse Experience delivers on a personalized experience by leveraging bracelets with Radio Frequency Identification (RFID) technology.

Upon check-in, guests will be given their own RFID bracelet (with a $5 deposit) which functions as a personal key to all interactive stations throughout the experience.

Guests will need to register their bracelet (first name, gender and language preference) for a personalized experience.

LED touchscreens and other technical assets located within the house will then give fans the opportunity to interact with and create their own personalized experiences during the Dreamhouse tour.

At the end of the visit, the Dreamhouse bracelet can be purchased (in that case the $5 deposit will be kept and the bracelet belongs to the visitor) or returned. All personal data will be deleted if visitors decide to return their bracelet.

Dates: Experience will open to the public starting May 6th, 2013

Where: Sawgrass Mills Located on Sunrise Blvd and Flamingo Road, Sunrise FL. Easy access from I-75, I95, I595 and The Sawgrass Expressway.

Directions:

• From I75, exit Sunrise Blvd East.
• From The Sawgrass Expressway, exit Sunrise Blvd East
• From The Florida Turnpike, exit Sunrise Blvd West
• From I95, take I595 West to Flamingo Road North

For more information please visit www.barbiedreamhouse.com